Swedish business practices

Understanding and Respecting Swedish Business Culture

Swedish business culture is characterised by flat organisational structures and leaders who are not afraid to roll up their sleeves. The business world is constantly evolving, becoming more competitive, yet always with a concern for the individual and the environment.

The Swedish vision of business differs from the French one in several key ways:

1. Low hierarchical pressure
2. A different perception of the decision-maker's role
3. A culture of consensus and a spirit of compromise
4. A work organisation built around punctuality
5. A different relationship with time (delivery, invoicing, work pace, etc.)

Honesty and straightforwardness are highly valued. Building a relationship based on trust is essential. Swedes are well known for their consensus culture when they hold a meeting, it is not only to make firm decisions, but also to allow every member of the group to have their say. Swedes tend to avoid conflict by approaching sensitive subjects in a different way, whereas French people tend to view tension as relatively constructive and necessary.

Making a Strong Proposal

1. Offer a comprehensive and particularly competitive package (pricing, deadlines, communication, service, etc.) with regular and attentive follow-up.
2. English is the language of business in Sweden. Communication is especially important, and having documentation available in English is an absolute must.
3. Average business-to-business payment terms are short (36 days in Sweden, compared to 56 days in France).

The Importance of the Contract

Although Sweden is not a particularly litigious country, a rigorous initial contract is essential. It is also important to specify in the contract which jurisdiction will serve as a reference in the event of a dispute. In order to maintain a trust-based relationship, it is important to honour the contract and not add additional conditions afterwards, as this could be perceived negatively. It is also difficult to renegotiate the terms of an agreement, even if circumstances have changed.

Maintaining Regular Contact

It is important to keep in regular contact with your Swedish partner in order to build a stable and solid relationship whether through phone calls or, ideally, by visiting Sweden in person.